Editor’s note: This article was published in the Record-Eagle’s Momentum ’22 special publication. For more stories from northern Michigan’s economic engine, click here to read Momentum in its entirety online. A new year, a new list of digital marketing trends is upon us, but with this year’s Momentum column, I wanted to take a slightly different approach. This article balances the idea that new technology trends should be in tune with, and an affirmation of, themes that have been true for the last 10 years.